Instagram!
The popular photo-sharing app has been the platform of choice for designers to show their wares, and a new breed of consumer to learn and shop. For example, Oscar de la Renta released his Fall 2013 ad campaign over the 'gram, Beyonce announced her new album, and Vogue posted NY Fashion Week Photo Shoots via Insta (featuring a Jenner sister).
A favorite Instagram account to follow is retailer ShopFiveandTen. They mix boldface names such as Proenza Schouler, Band of Outsiders, and Victoria Beckham with emerging favorites such as Olympia le Tan handbags, Assad Mounser jewelry and AR clothing.
AR, an extension of the popular shop Aloha Rag, is a brand that I learned of thru Instagram. Made up of casual pieces that easily transition from day to night, work-week to weekend, this collection is destined to end up in my closet soon.
An AR dress paired with a Proenza Schouler purse
The dress that first caught my eye! AR ruffle dress and Repetto ballet flats
All Instagram needs now is a 'click to buy' feature!
images courtesy of instagram.com/shopfiveandten
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